If your cafe isn’t on Naver, is it really a cafe? An important essay by Jo So Ko

Hello world, welcome to this important essay titled ‘Never not gonna Naver’. I actually just made that up and it kind of almost doesn’t make any sense. I’m currently getting my sweat on at the gym and thought ‘hmmm…perhaps I should write an important blog post about the positive correlation between a Korean cafe’s Naver presence and its interior design/aesthetic value’. The person who sweat all over this germ-infested bike before me really gave me that extra push of inspiration that I needed tonight.

Let me set the scene for you: it’s 8am, you’ve just awoken from a night of soju drinking in a new place and you realise that you’ve overpayed on your hotel based on the kink the $10 sandbox pilow has left in your neck. You’re disoriented, dehydrated and in desperate need of caffeine. Alas, the last thing you need is one of Korea’s chain coffee stores to so much as toy with the idea of trying cure your current discombobulated state. No no no. You need a real cafe. With real chairs. With a unique cafe concept. That’s what you need.

This is where the Naver part comes in (thank you for bearing with me on this strange journey, my bike has just ticked over the 15 minute mark and I have useless essay ideas aplenty right now). Naver, for you monolingual troglodytes out there, is Koreans answer to Google. Why did Korea need an answer to a question nobody else dare ask? Homogeneity. That’s why. (Naver have a search engine, a maps service, a WebToon website, they own ‘Line’ which is a messaging platform more commonly used in Japan as well as ‘Snow’ which is a popular camera app here in Korea (along with many other services)).

Anyway… so, my husband and I both embarked on the 30-second long task to try and find a cafe to schlep ourselves to. We searched ‘cafe’ in Korean and both decided that the best place for us to go was one with a beautiful range of pastries and bread. Not 20 minutes later were we ready and out the door, without a shadow of doubt blocking our decision’s limelight. Despite having to drive 20 minutes to the cafe, our 30 second decision did not alter along the way. 

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Here is the first page of a Naver search for ‘Jeju cafe’. I will note that this search is based on your location, so this is a search I did today in Seoul. Wherever you are, if you type ‘카페’ into Naver, it will show the closest cafes to you.

Note the hierarchy of information: Naver puts a big emphasis on the image size and quality. Giving each search result a lettered label makes it much easier to see where the cafe is and remember which search result you liked the most. Next to the letter for each cafe is the name of the cafe, followed by a short description such as ‘A beautiful dessert cafe with a view of the sea in Jeju’ and then the number of reviews customers have left on their Naver Blog.

The information Google favours is a star rating out of 5 and a price range. The photos are slightly smaller with only 1.5 images showing up in the search result. This Naver comparison with a Google search result really shows just how much Koreans value beautiful images and customer reviews.

How beautiful your cafe is and the presentation of your food and coffee is the difference between someone making a 30 second decision to visit your cafe and somebody scrolling right past, without considering your cafe as a worthy contender for their business.

Well, that was an overly complicated way of explaining something quite simple. All you need to do to figure this trend out is to search the hashtag ‘카페스크그렘’ (cafestagram) on Instagram and see for your own eyeballs just how serious this cafe interior trend is among Koreans!

Here are some images of the aforementioned cafe and, really, the protagonist of this essay. It is located in Jeju Island and I have, contrary to the objective of this entire post, not linked it’s Naver details. Here is the Instagram page.

Happy cafe hopping, friends! Does anyone else sweat between their forearms and biceps when writing compelling phone essays while exercising? Food for thought xx

 

Öpuff x Pizplz, 오퍼프 x 피플 

Jeju Island, South Korea

 

Osulloc Tea Museum, Jeju Island

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Hello internet, it’s Jo So Ko here, your friendly neighbourhood Korea travel blogger, ready to give you all of the scoops on travel in Korea. Not really. I actually always leave it up to my husband to organise things when we travel. I’m just happy to walk around a new place, take photos and eat yummy food.

We recently travelled over an actual sea to go to Jeju Island! It was crazy to fly over an ocean, during these strange and uncertain times. In this post, I wanted to highlight one of the spots we went to on our trip which was the Osulloc Tea Museum!

Osulloc is a big tea company in South Korea owned by the Amore Pacific group, who have a  monopoly on the health and beauty industry in Korea. You might have heard of some of their previous Kbeauty films such as Innisfree, Etude House, Laneige and Primera.

The tea museum in Jeju consists of a large building with some tea history and a tea store, as well as the famous Osulloc Cafe. There are two cafes outside, one of which houses an Innisfree store. There are a lot of other things that I could tell you about if I was a better travel blog. Outside is the main star of the show: the beautiful green tea fields. You can frolic about and pretend to be a green tea farmer, but in reality, there are so many bugs that it’s not as pleasant as it sounds. Just look at the pictures, I’m no good with words these days.

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Directions

The museum is open from 9am – 7pm every day and has no entry fee

 

How to wear spring on your face

Hello, let me tell you a story about how I ordered a pizza, cut out the pizza box and ended up with a handmade face mask. I hope you’re staying safe and healthy wherever you are in this crazy wide world. Let’s go!

First I cut out a shape from a pizza box to make the shape of the mask. I used a face mask I already had for sizing and copied the shape from the internet. DON’T FORGET TO ADD A SEAM ALLOWANCE ~ I forgot to oopsie
Trace pizza box shape four times onto some embroidery fabric.
Cut out shapes and sew together down the longest line (wow you can tell I’m not a pattern maker) do this twice, one for the outer and one for the lining. TIP: DON’T CUT OUT SHAPES BEFORE EMBROIDERING LIKE I DID, EMBROIDER WITHIN THE LINES USING A HOOP AND THEN CUT. I WAS TOO EXCITED!
Stitch together
Marking out my embroidery pattern with a dissolvable marker
Start embroidering ~ I obviously have a hectic social calendar and several friends
So I sort of stopped taking progress pictures after this…. sew the two pieces together and add some kind of string
Make a mess of your bed and find needles among your sheets weeks later
Viola! A pizza box spring face mask
I can’t believe it’s not better

The secret is out, folks. After 5 years of design school, I still make things without planning them properly and have to deal with the consequences ~ it’s just that when I have an idea, I get so excited and want to make it right away! Happy stitching and finger poking! Show me your projects by leaving a link or sending an email! Do people still email strangers? Have a good day and take vitamins! Xxx

Sushi and Cherry Blossoms

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Today was a day of sushi and cherry blossoms. The flowers are a’blooming and the birds are a’chirping because spring is a’coming people. The cherry blossoms are nature’s way of saying, ‘hey guys, everything will be okay’.

Cherry blossoms are like the training wheels of nature, they make us feel safe and sound before we summon the confidence to do life with only 2 wheels. After they’re gone, we forget they were even there! Before you know, we’ve smoothly made the winter to summer, heatech to humidity transition.

WHAT AM I SAYING? It was my first back working every day this week and my brain is a little soggy. All of this quarantine has made me lose the humorous edge that helped crown Jo So Ko as the internet’s best travel blog 12 years running.

Time to get some rest, but first, here is a video I made about my work life in Seoul! Check it out if you have nothing better to do 🙂

Exploring Cafes in Seongsu, Seoul, South Korea

Amore, Seongsu

This is an amazing concept store in Seongsu that houses all of Amore Pacific beauty brands and a rooftop cafe. There are lots of skincare and makeup samples to try, but I was more excited by the vintage graphic design and the actual design of the building.

I am still a bit confused about the whole concept but they have a lot of things to offer. I would just love to sit down with the design team for a second to figure out their intentions and perhaps make it a bit more English friendly ~~ but that’s the designer in me. We then went to the cafe on the rooftop, which only really sells green tea flavoured things… so if that’s not yo speed, you’re going have a tricky time up there! However, I think the drinks looked better than they tasted 😦 I would recommend you hold off from going to the cafe and just go to a better one nearby like Cafe Onion (keep scrolling for more!)

Visit the website for more info

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How cute is their branding (from their site)

Cafe Onion, Seongsu

Just down the street from Amore Seongsu (or up the street, depending on which way you walk. Sorry, I’m not a map) is Cafe Onion. It is quite a famous spot here in Seoul and they have multiple cafes around the city. I have been wanting to try their bread for a long time! The coffee and bread is not that different from your local Korean bakery but it has a really nice vibe in the cafe!

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Wifi password on the wet tissue = genius

20200318_182148If you’re curious to see more from these places, be sure to watch the weekly vlog I made last week! Have a great week and stay safe xxx

Embroidering a face mask and talking about coronavirus in South Korea

IMG_0047Hey, internet! Hope you are healthy and cool. Last week, I decided to embroider a face mask while talking about coronavirus and upload it on the internet! Why do I do these things? We will never know. The video didn’t go as planned because I couldn’t quite figure out how to talk, think and embroider at the same time.

Nevertheless, I put a video together and uploaded it. I love the process of thinking of a video idea, filming, uploading footage, editing a video and uploading it. I like that the final product has an ending and it doesn’t sit in limbo forever like some of my other creative projects…

The purpose of this video was to put a positive spin on the worldwide health issue and talk about my perspective as a foreigner in South Korea. I hope you enjoy it and it inspires some positive thinking in your day! Thank you for stopping by and don’t forget to subscribe or follow my Instagram or blog!

You can download my pattern if you are feeling inspired and want to embroider your own mask. Click this link to get the PDF! Face Mask Pattern Jo So Ko

정지영커피: Korean Cafe that overlooks the Suwon Fortress

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If you’re located in the Suwon/Yongin area in Korea, visiting the Suwon Fortress is an alternative travel plan to braving the Seoul Subway system to explore Gyeongbokkung and the surrounding Hanok Village. The neighbourhoods surrounding the huge fortress, that is also a UNESCO World Heritage Site, are super trendy yet quiet. The combination of the early spring weather and the lack of customers due to coronavirus made us feel like we were on a mini-vacation. We had a hard time choosing which amazing cafe to go to, but 정지영커피 was our final choice! There were two other couples waiting to go inside when we arrived. The interiors were simple, yet industrial and modern. We had a delicious coffee each and enjoyed the view of the Suwon Fortress from the rooftop while soaking up the afternoon March sun. We were also able to plan our route along the fortress while enjoying our coffee.

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Jung Jiyoung Coffee Roasters

Follow me on Instagram to see more (edited) photos and story updates. I would also love to hear your Korean cafe recommendations, I am always on the lookout for new places to go but they usually just stay saved in my phone for several months before I get there. Wishing you a happy and healthy week ahead!

 

How to Order Coffee in Korean

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Here is a little cheat sheet if you are coming to Korea and want to perfect your coffee ordering skills. This is great for those wanting to improve their skills here in Korea, or for travellers interested in the Korean language visiting Korea. Keep scrolling for an English translation.

S = Sales Assistant, C = Customer ( You!)

S: 안녕하세요. 주문하시겠어요? Or 뭐 드릴까요?

C: 따뜻한 카페라떼 한 잔 주세요.

S: 사이즈는 어떻게 해 드릴까요?

C: 톨 사이즈로 해 주세요.

S: 드시고 가세요?

C: 네, 맞아요.

S: 따뜻한 카페라떼 톨 사이즈 한 잔 맞으세요?

C: 네.

S: 네, 4,500 원 입니다.

—–beep boop beep boop credit card sounds—-

S: 영수증 드릴까요?

C: 괜찮아요. 버려주세요.

S: 옆에서 잠시만 기다려주세요.

C: 네, 감사합니다.

—–coffee machine sound—-

Barista: 36번 고객님, 따뜻한 카페라떼 나왔습니다.

C: 감사합니다.

B: 맛있게 드세요.

—–drink coffee for 4 hours—-

 

English Translation

S = Sales Assistant, C = Customer

S: Hello. Are you ready to order? Or What can I get you?

C: One cup of hot cafe latte, please.

S: What size would you like?

C: Tall size, please.

S: Is that for here?

C: Yes, that’s right.

S: So, that’s one tall hot cafe latte?

C: Yes.

S: Okay, that’s 4,500 won, please.

—–beep boop beep boop credit card sounds—-

S: Do you want a receipt?

C: It’s okay. Please throw it away.

S: Please wait over there for a moment.

C: Yes, thank you.

—–coffee machine sound—-

Barista: Customer 36, your cafe latte is ready.

C: Thank you.

B: Enjoy

—–drink coffee for 4 hours—-