Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

The Seoul of Melbourne

Over the next few months, I am aiming to photograph the presence of Korean culture in my home city, Melbourne! Bursts of Korea are scattered around Melbourne’s CBD and I thought it would be interesting for people who haven’t visited to see! I snapped only two different places today after my morning class at University but I will try to get a better, broader collection and update this post in the next few months as well as more specific posts in future about where to buy soju, where to eat BBQ etc. Stay tuned for more to come!

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My go-to Korean grocery store near my university (Russel Street, Melbourne)

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I spotted this little restaurant on the way to the dentist yesterday! I will have to go there after class one day!

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Russel Street! My favourite street in Melbourne for Ramen and Asian culture!

Come back soon for more images!