Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

A week of eating in Seoul: April

Have you ever wondered what a moderately healthy, average white Australian girl eats in a week living in Seoul, South Korea? NO? You haven’t thought about that? Well. You don’t need to think about it ever again because once you’re through with THIS here post, you’ll have all of the answers you didn’t know you weren’t looking for! Actually, scratch ALL of what I just said because this is not a week’s worth of eating in Seoul. This is actually all of the food I took pictures of in April…so, let’s revise the title of this blog post… hmm how about ‘A sporadic month of some food I ate this month ft. zero rhyme or reason’. Here we go!

To kick things off, here are some picnic snacks by the Han River in Yeouido. We also ordered pizza and had no regrets because it was cherry blossom season and we were both sick.

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Salmon and rice at our local Japanese restaurant!

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Here is some homemade Jjimtak (steamed chicken), salad and kimchi!

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Here is a kimchi pancake situation with eggy tofu, pork and salad. Please excuse our dishes drying on the floor in the background.

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Naughty ramen nights with raw eggs. Don’t knock it until you fry it!

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KIMCHI

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