Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

A textural photo essay

Do you ever just wander the streets of your city and snap away with your camera phone, living like there’s no tomorrow? No? Nor do I? How bizarre. Obviously, I do, this was my cute little way to introduce something I feel weird introducing so I made a weird little joke at my own expense. I do this in real life, too. Don’t worry. I digress. Here is a little snapshot of a collection of all the things I like to snap on a weekly, daily or sometimes hourly basis. These are the kind of photos that don’t really make any sense in a blog post so I’m just going to whack them all together now for you. So, without further ado, I give you my textural photo essay from the past 9 months of my life living in Seoul, South Korea as a pretty amateur smartphone photographer.

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