If your cafe isn’t on Naver, is it really a cafe? An important essay by Jo So Ko

Hello world, welcome to this important essay titled ‘Never not gonna Naver’. I actually just made that up and it kind of almost doesn’t make any sense. I’m currently getting my sweat on at the gym and thought ‘hmmm…perhaps I should write an important blog post about the positive correlation between a Korean cafe’s Naver presence and its interior design/aesthetic value’. The person who sweat all over this germ-infested bike before me really gave me that extra push of inspiration that I needed tonight.

Let me set the scene for you: it’s 8am, you’ve just awoken from a night of soju drinking in a new place and you realise that you’ve overpayed on your hotel based on the kink the $10 sandbox pilow has left in your neck. You’re disoriented, dehydrated and in desperate need of caffeine. Alas, the last thing you need is one of Korea’s chain coffee stores to so much as toy with the idea of trying cure your current discombobulated state. No no no. You need a real cafe. With real chairs. With a unique cafe concept. That’s what you need.

This is where the Naver part comes in (thank you for bearing with me on this strange journey, my bike has just ticked over the 15 minute mark and I have useless essay ideas aplenty right now). Naver, for you monolingual troglodytes out there, is Koreans answer to Google. Why did Korea need an answer to a question nobody else dare ask? Homogeneity. That’s why. (Naver have a search engine, a maps service, a WebToon website, they own ‘Line’ which is a messaging platform more commonly used in Japan as well as ‘Snow’ which is a popular camera app here in Korea (along with many other services)).

Anyway… so, my husband and I both embarked on the 30-second long task to try and find a cafe to schlep ourselves to. We searched ‘cafe’ in Korean and both decided that the best place for us to go was one with a beautiful range of pastries and bread. Not 20 minutes later were we ready and out the door, without a shadow of doubt blocking our decision’s limelight. Despite having to drive 20 minutes to the cafe, our 30 second decision did not alter along the way. 

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Here is the first page of a Naver search for ‘Jeju cafe’. I will note that this search is based on your location, so this is a search I did today in Seoul. Wherever you are, if you type ‘카페’ into Naver, it will show the closest cafes to you.

Note the hierarchy of information: Naver puts a big emphasis on the image size and quality. Giving each search result a lettered label makes it much easier to see where the cafe is and remember which search result you liked the most. Next to the letter for each cafe is the name of the cafe, followed by a short description such as ‘A beautiful dessert cafe with a view of the sea in Jeju’ and then the number of reviews customers have left on their Naver Blog.

The information Google favours is a star rating out of 5 and a price range. The photos are slightly smaller with only 1.5 images showing up in the search result. This Naver comparison with a Google search result really shows just how much Koreans value beautiful images and customer reviews.

How beautiful your cafe is and the presentation of your food and coffee is the difference between someone making a 30 second decision to visit your cafe and somebody scrolling right past, without considering your cafe as a worthy contender for their business.

Well, that was an overly complicated way of explaining something quite simple. All you need to do to figure this trend out is to search the hashtag ‘카페스크그렘’ (cafestagram) on Instagram and see for your own eyeballs just how serious this cafe interior trend is among Koreans!

Here are some images of the aforementioned cafe and, really, the protagonist of this essay. It is located in Jeju Island and I have, contrary to the objective of this entire post, not linked it’s Naver details. Here is the Instagram page.

Happy cafe hopping, friends! Does anyone else sweat between their forearms and biceps when writing compelling phone essays while exercising? Food for thought xx

 

Öpuff x Pizplz, 오퍼프 x 피플 

Jeju Island, South Korea

 

Exploring Cafes in Seongsu, Seoul, South Korea

Amore, Seongsu

This is an amazing concept store in Seongsu that houses all of Amore Pacific beauty brands and a rooftop cafe. There are lots of skincare and makeup samples to try, but I was more excited by the vintage graphic design and the actual design of the building.

I am still a bit confused about the whole concept but they have a lot of things to offer. I would just love to sit down with the design team for a second to figure out their intentions and perhaps make it a bit more English friendly ~~ but that’s the designer in me. We then went to the cafe on the rooftop, which only really sells green tea flavoured things… so if that’s not yo speed, you’re going have a tricky time up there! However, I think the drinks looked better than they tasted 😦 I would recommend you hold off from going to the cafe and just go to a better one nearby like Cafe Onion (keep scrolling for more!)

Visit the website for more info

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How cute is their branding (from their site)

Cafe Onion, Seongsu

Just down the street from Amore Seongsu (or up the street, depending on which way you walk. Sorry, I’m not a map) is Cafe Onion. It is quite a famous spot here in Seoul and they have multiple cafes around the city. I have been wanting to try their bread for a long time! The coffee and bread is not that different from your local Korean bakery but it has a really nice vibe in the cafe!

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Wifi password on the wet tissue = genius

20200318_182148If you’re curious to see more from these places, be sure to watch the weekly vlog I made last week! Have a great week and stay safe xxx

A day of my life in South Korea

Good morning! If you’re new here, welcome to my blog. My name is Johanna and I make blog posts and youtube videos about my life in South Korea! Lately, I have been making the most out of having a lovely new home to live in.  I have been more or less stuck here since the outbreak of coronavirus here in Korea. I am a complete homebody though, so I am not complaining about having to keep indoors! Here are some images of said homebody action, followed by a YouTube video I published last week.

If you are in Korea, feeling a little bit of cabin fever, please don’t forget to get out of the house for fresh air. There are plenty of places to explore that don’t involve being surrounded by lots of people. Parks, hiking trails, rivers and playgrounds are all very quiet at this time, make the most of it! Alternatively, you could take up a new hobby like I did last year. I decided to learn how to embroider and I have really been loving it. I bought a “starter kit” from Amazon last year, check it out!

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For my pattern, I used a beautiful book by Yumiko Higuchi called ‘Embroidered Botanicals’

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Eating beef BBQ at home. For some reason, home-cooked BBQ tastes so much better than BBQ in a restaurant. A controversial opinion I’m sure.

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A rainy day in “quarantine”

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I’ve had so much spare time to do annoying household jobs like cleaning the fridge!