Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

What’s going on at the Seoul Hall of Urbanism and Architecture

Today, I wandered around Gwangwhamun, the cultural hub of Seoul, with a camera in hand and no particular plan. I stumbled across this ‘interactive balloon surface’ at the Seoul Hall of Urbanism and Architecture.

The space was not overly conducive for interactive, fun play (in my design opinion). Oh, that’s right, I have a real-life degree in Industrial Design from a real, certified university, I’m allowed to critique things. I do feel that this installation would work better in a more open space. It felt quite cramped, and as the balloons were tipping over with the wind, it kind of felt like they were caving in on you.

However, the soft shapes and stark contrast with the concrete jungle around it was quite a fun thing to look at. I always feel that installations like these can make even the most hardworking, suit-wearing corporate human show an interest in art and the world around them. You know, beyond the world of spreadsheets, awkward co-worker banter and instant coffee. If you’re in Seoul over the next 1-2 weeks (who knows how long it will be around), definitely check it out! I also threw in some bonus pictures of buildings and cars and colours and textures and other things that really flatten my tortilla.

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Is anyone else of the opinion that walking around with a camera all day is kind of like Christmas? Not being able to instantly upload them to Instagram or properly see how the shots turned out is so exciting. Each picture is like a gift from Santa himself. Opening up the files and flipping through each image… wow, I love it. Do you? Great. We’re not alone. Have a great day! If you take photos for fun on your blog, be sure to comment below! I really want to connect with likeminded bloggers!