Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

It’s hard to be a travel blogger when you’re no longer a traveller

The title of this blog post is every travel blogger’s existential crisis. Allow me to explain myself…

I began this highly profitable and informative travel blog back in August 2017 when I was embarking on a study abroad trip to South Korea. Since then, I have completed said study abroad, travelled here on two more occasions and eventually moved here permanently at the end of 2018. Now that I’m a full-blown Korean woman, it has been really hard to maintain a travel blog. The main reason for this is: I’m not really travelling anymore. I’ve been staying put for most of the time with a few road trips and getaways thrown in between weekends and public holidays. Everything that initially excited me about Korean culture is now somehow part of my daily life? What madness!

This week, I went to Hongdae to try and snap some pictures the way I did when I first came to Seoul by myself in 2017. I tried to splash on some fresh eyes to feel like it was my first time there. A lot has changed. The fresh eyes were undermined by my ‘but I’ve been living here for almost a year’ eyes. I no longer find myself taking pictures of absolutely everything. I no longer find myself taking pictures of random people and stopping in the middle of the street to do so. The moments are no longer fleeting. I know that I can always just come back next week if I miss a shot or get sick of walking around. So, for these reasons and for life just kind of happening, I began to lose direction with my blog this year. I was working full time and felt like a subway zombie most days. Blogging was the furthest thing from my mind. I need to find my trigger happy camera fingers again!

What’s Next…

I am going to take the next few weeks to regroup my South Korean-ness and see what I can bring to this little internet oasis blog. I have also decided to open up an Etsy shop where I will sell digital prints, planners and templates to try my luck at a “side hustle”. I will do a semi-official launch when I am happy with the shop and will open up a separate page on this blog for you to see what I will be selling! So, if you have seen some of my illustrations, stick around because soon you will be able to purchase high-resolution downloads to print out for your own home! My Etsy store is called ‘Korean Picnic’ and I can’t wait for you to come and join!

Strolling Aimlessly in Hongdae, A Novel

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