Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

Korean Cafe Vibes ft. eating an $8 Tart in Gangnam, Seoul, South Korea

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The cafe I went to today was called Urban Rabbit, located in Gangnam nearest to exit 11 on line 2 or Sinnonhyeon exit 5 on line 9. The tart wasn’t overly tasty but I was in a dessert mood. The tart cost 8,000 won (what the actual heck) and it was 90% whipped cream. The pastry was dry and the chocolatey part wasn’t very moist. However, tart aside, the coffee was great, and I went there in the afternoon so I sat upstairs for 2 hours and wrote in my notebook. I guess you pay for the experience more than the food! I had been there before with a friend in the winter. Despite their price tags, the drinks are great and the mood is nice. Korean cafes just have that ability to chill you out and inspire your creative side! There are many cafes and restaurants in this area so you’re bound to find something tasty and cozy! Happy Friday, everyone! Hope you had a great week!