Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

DDP, Dongdaemun, Seoul

This blog post is sponsored by this gorgeous sunset view from my apartment. Without this sponsorship, who knows when I would have found the time to write this!? I’ve spent the last week in a cosy little studio apartment overlooking the Dongdaemun Design Plaza (DDP). I held off from visiting the plaza until this glorious, miserable + rainy day came along. That was obviously the smartest possible thing to do as someone who loves taking photos, particularly of ZAHA HADID buildings. It’s a breathtaking blob of metal, every angle appears anatomical. From my apartment, it’s red blood cell form slowly morphs into a big, silver bum as you walk closer and closer toward it. I am so blown away by this peach/orb/bum/blood cell/muffin top piece of architecture and so fortunate that I got to see it every single day of my visit to Seoul. The Louis Vuitton exhibition, which is currently on, was as amazing as the building it was housed within. It was a free exhibition and I didn’t take any photographs because I was BUSY looking at LV trunks and bags and pretending I could afford them.

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Rain at the DDP i.e. Optimal time to use it’s shell as a water theme park and slip’n’slide all over it (based on my previous descriptions of the building, I regret saying this)

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This is my body’s exact reaction when people ask me ‘so what do you want to do when you graduate university?’

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Inside the DDP! Sometimes you forget that buildings have to look cool on the inside as well as the outside. I was just expecting it to look like a giant metal shed, alas the Zaha Hadid team had better intentions

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Spotted outside the DDP: Tandem cycling with tandem puppies (could only capture one pup in this pic, but the man had a pup with him too!)