Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

An Afternoon Well Spent in Gangnam, South Korea

I had another social day today, this time we were in Gangnam. We started our adventure in a Vietnamese restaurant called ‘Tam Tam’, which had queues of people waiting to be seated. We enjoyed our soupy pho noodles up at a really high table – the waiter literally had to push our chairs in for us because the seats were so high! The food was delish, but we had to be very careful after eating not to roll our ankles whilst trying to come back down to earth. You can see in this pic, the chairs are at the waiter’s hipbone!

Our teacher fashioned some makeshift chopstick holders out of napkins! So gorgeous!

This is a hill that my friend kindly escorted me down. It was so steep and I was in heeled boots, not a great combo!!


After lunch, we moved onto a cafe nearby! Two of my friends had flavourless tea and had to send them back. I don’t remember the name of the cafe so I can’t tell you. Despite their drinks being a disappointment, we sat here for hours and had a good quality chat. The cafes in Gangnam are so cosy in the wintertime. You can sit there for hours without being guilted into leaving or buying another drink.

How To:

If you’re wanting to explore the cafes and restaurants in Gangnam, go to Gangnam station on line 2, take exit 11, kep walking straight and head right up the small alleyways! There are an endless range of food and shopping options!

Christmas Has Come to 별마당도서관 (Starfield Library at COEX Mall)

I quickly snapped these images to send to my mum yesterday. We both have a vested interest in any form of ephemeral public art. If I’m ever wondering through Coex, I keep her updated on the changing sculptures at the centre of the amazing library.

I wanted to keep up my blogging streak despite the fact that I’m not in love with these images. This morning we went apartment hunting and signed a new lease so I haven’t had a lot of time. I’m very excited to move to a different area that is a little bit outside of Seoul. As much as I love Seoul, I did start to wish we were more connected to nature. Our new neighbourhood will be perfect! I even saw a great running path along the stream near our new house. Oooh la la.

Back to the photos… be sure to check out the christmas display at the Coex Starfield Library. I might try and go back there at a time when there are less people around! I hope you’re enjoying your christmas festivities and preparations.

A Morning Walk in Seoul, South Korea

Toto, we are not in Autumn anymore. We are well on our way to a freezing cold, perpetually-having-numb-hands Korean winter. Here are some pictures from my morning stroll in Seoul where I soaked up some Vitamin Sunshine and clean air. A blue sky in winter is a miracle.

My husband and I will soon be leaving this neighbourhood and I can’t wait to find a new place to walk around! Despite the brown grass and lack of leaves, I could still find the beauty in the fading Autumn. Just look at that big flight of pigeons!

I really liked the colours of these bridges together!

I only had to wear 4 layers on top and 2 layers on the bottom!

I wrote a blog post about how seasons in Seoul affected my mood! You can read it here.

If you want to see more about my mundane life, you can follow my instagram account!