Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

A Day of Books in Seoul, South Korea

Here are a selection of images from my humble, but forever runing out of power, smartphone. I’ve been wandering around bookstores and the Seoul Metropolitan Library in the City Hall area of Seoul.

After multiple unanswered phone calls with an airline that shall remain nameless, I needed to get outside into the fresh air. Although my fingers are numb, fresh cold air is better than the music you have to listen to when you’re on hold.

I hope my 2-3 regular readers are having a great week! I would love to hear about what you get up to in the wintertime in Seoul. Stay WARM! The bookstore in this post is called ‘Arc’n’Book’.

If you’re interested, the area in the map below is a great place to walk around and find things to do in Seoul! You can kind of just wander and end up in a cool, photogenic location!