If your cafe isn’t on Naver, is it really a cafe? An important essay by Jo So Ko

Hello world, welcome to this important essay titled ‘Never not gonna Naver’. I actually just made that up and it kind of almost doesn’t make any sense. I’m currently getting my sweat on at the gym and thought ‘hmmm…perhaps I should write an important blog post about the positive correlation between a Korean cafe’s Naver presence and its interior design/aesthetic value’. The person who sweat all over this germ-infested bike before me really gave me that extra push of inspiration that I needed tonight.

Let me set the scene for you: it’s 8am, you’ve just awoken from a night of soju drinking in a new place and you realise that you’ve overpayed on your hotel based on the kink the $10 sandbox pilow has left in your neck. You’re disoriented, dehydrated and in desperate need of caffeine. Alas, the last thing you need is one of Korea’s chain coffee stores to so much as toy with the idea of trying cure your current discombobulated state. No no no. You need a real cafe. With real chairs. With a unique cafe concept. That’s what you need.

This is where the Naver part comes in (thank you for bearing with me on this strange journey, my bike has just ticked over the 15 minute mark and I have useless essay ideas aplenty right now). Naver, for you monolingual troglodytes out there, is Koreans answer to Google. Why did Korea need an answer to a question nobody else dare ask? Homogeneity. That’s why. (Naver have a search engine, a maps service, a WebToon website, they own ‘Line’ which is a messaging platform more commonly used in Japan as well as ‘Snow’ which is a popular camera app here in Korea (along with many other services)).

Anyway… so, my husband and I both embarked on the 30-second long task to try and find a cafe to schlep ourselves to. We searched ‘cafe’ in Korean and both decided that the best place for us to go was one with a beautiful range of pastries and bread. Not 20 minutes later were we ready and out the door, without a shadow of doubt blocking our decision’s limelight. Despite having to drive 20 minutes to the cafe, our 30 second decision did not alter along the way. 

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Here is the first page of a Naver search for ‘Jeju cafe’. I will note that this search is based on your location, so this is a search I did today in Seoul. Wherever you are, if you type ‘카페’ into Naver, it will show the closest cafes to you.

Note the hierarchy of information: Naver puts a big emphasis on the image size and quality. Giving each search result a lettered label makes it much easier to see where the cafe is and remember which search result you liked the most. Next to the letter for each cafe is the name of the cafe, followed by a short description such as ‘A beautiful dessert cafe with a view of the sea in Jeju’ and then the number of reviews customers have left on their Naver Blog.

The information Google favours is a star rating out of 5 and a price range. The photos are slightly smaller with only 1.5 images showing up in the search result. This Naver comparison with a Google search result really shows just how much Koreans value beautiful images and customer reviews.

How beautiful your cafe is and the presentation of your food and coffee is the difference between someone making a 30 second decision to visit your cafe and somebody scrolling right past, without considering your cafe as a worthy contender for their business.

Well, that was an overly complicated way of explaining something quite simple. All you need to do to figure this trend out is to search the hashtag ‘카페스크그렘’ (cafestagram) on Instagram and see for your own eyeballs just how serious this cafe interior trend is among Koreans!

Here are some images of the aforementioned cafe and, really, the protagonist of this essay. It is located in Jeju Island and I have, contrary to the objective of this entire post, not linked it’s Naver details. Here is the Instagram page.

Happy cafe hopping, friends! Does anyone else sweat between their forearms and biceps when writing compelling phone essays while exercising? Food for thought xx

 

Öpuff x Pizplz, 오퍼프 x 피플 

Jeju Island, South Korea

 

Global Seoul Mate 2020

I am pleased to announce that I have been selected as a Global Seoul Mate this year. This means I will be using my social media platforms to be a tourism ambassador for Seoul, South Korea. I am so excited to begin my monthly missions and share more of this beautiful city that I have been writing about for almost 3 years.

This month’s mission begins from home due to the current outbreak of coronavirus. My heart goes out to anybody facing hardship at this time, wherever you may be in the world. I am currently working and have to continue using public transport and going to my jobs. Unfortunately, this means I can’t be in isolation all the time. However, when I do go out, I wear a mask, sometimes gloves and always make sure to use hand sanitiser or wash my hands when possible.

I hope you are keeping safe, staying healthy and keeping an eye out for your loved ones during this difficult time. We can all get through this together if we follow our leaders and take necessary safety precautions.

I didn’t want to put a damper on my exciting news, but the theme for this month’s GSM mission is ‘Stay home, but travel tomorrow’. We can reignite our travel bugs at a later date! Don’t forget to subscribe to my YouTube Channel, follow my Instagram and follow my blog to keep up to date with my GSM2020 experience throughout the year.

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Global Seoul Mate has officially started! As an official #gsm2020 I support #StayHome #ButTravelTomorrow

Sushi and Cherry Blossoms

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Today was a day of sushi and cherry blossoms. The flowers are a’blooming and the birds are a’chirping because spring is a’coming people. The cherry blossoms are nature’s way of saying, ‘hey guys, everything will be okay’.

Cherry blossoms are like the training wheels of nature, they make us feel safe and sound before we summon the confidence to do life with only 2 wheels. After they’re gone, we forget they were even there! Before you know, we’ve smoothly made the winter to summer, heatech to humidity transition.

WHAT AM I SAYING? It was my first back working every day this week and my brain is a little soggy. All of this quarantine has made me lose the humorous edge that helped crown Jo So Ko as the internet’s best travel blog 12 years running.

Time to get some rest, but first, here is a video I made about my work life in Seoul! Check it out if you have nothing better to do 🙂

Exploring Cafes in Seongsu, Seoul, South Korea

Amore, Seongsu

This is an amazing concept store in Seongsu that houses all of Amore Pacific beauty brands and a rooftop cafe. There are lots of skincare and makeup samples to try, but I was more excited by the vintage graphic design and the actual design of the building.

I am still a bit confused about the whole concept but they have a lot of things to offer. I would just love to sit down with the design team for a second to figure out their intentions and perhaps make it a bit more English friendly ~~ but that’s the designer in me. We then went to the cafe on the rooftop, which only really sells green tea flavoured things… so if that’s not yo speed, you’re going have a tricky time up there! However, I think the drinks looked better than they tasted 😦 I would recommend you hold off from going to the cafe and just go to a better one nearby like Cafe Onion (keep scrolling for more!)

Visit the website for more info

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How cute is their branding (from their site)

Cafe Onion, Seongsu

Just down the street from Amore Seongsu (or up the street, depending on which way you walk. Sorry, I’m not a map) is Cafe Onion. It is quite a famous spot here in Seoul and they have multiple cafes around the city. I have been wanting to try their bread for a long time! The coffee and bread is not that different from your local Korean bakery but it has a really nice vibe in the cafe!

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Wifi password on the wet tissue = genius

20200318_182148If you’re curious to see more from these places, be sure to watch the weekly vlog I made last week! Have a great week and stay safe xxx

Feeling too uncool to be at Arco Cafe, Seongsu-dong, Seoul

If you’ve been feeling a little bit too cool with all of this staying home in your pyjamas business, then head to Seongsu to level out your ego a little bit. The customers at this new cafe, ‘Arco’, looked like they were stopping by for coffee on their way to far cooler, far more important fashion-related things. It was such a lovely cafe with a gallery/concept store on the second floor and a cafe on the ground floor. I really enjoyed our apple crumble and delicious strawberry croissant situation.

I’ve made it my goal for 2020 to make more of an effort to get some friends in this crazy city we live in. Being a foreigner in South Korea, or in any country, can get a little bit overwhelming. Besides, everyone needs to have a good old gossip over a $6 flat white from time to time. I have been so inspired and amazed by the internet community I have found here in South Korea and I hope to meet each and every human I have had an interaction with on Instagram, YouTube and here on my blog!

If you are living in a foreign country, what are some ways you like to meet new friends? Also, if you live in Seoul, and you’re reading these words, I would love to explore an area of Seoul with you? I could honestly have a meaningful conversation with a forest, so don’t worry if you’re a shy/introverted human! I don’t discriminate. Also, upon reflection, maybe telling people I want to meet up with them on the internet is a bit creepy and I totally understand if nobody ever responds to this post…

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This is a mural that was featured in Goblin (the K-drama!!)

 

 

정지영커피: Korean Cafe that overlooks the Suwon Fortress

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If you’re located in the Suwon/Yongin area in Korea, visiting the Suwon Fortress is an alternative travel plan to braving the Seoul Subway system to explore Gyeongbokkung and the surrounding Hanok Village. The neighbourhoods surrounding the huge fortress, that is also a UNESCO World Heritage Site, are super trendy yet quiet. The combination of the early spring weather and the lack of customers due to coronavirus made us feel like we were on a mini-vacation. We had a hard time choosing which amazing cafe to go to, but 정지영커피 was our final choice! There were two other couples waiting to go inside when we arrived. The interiors were simple, yet industrial and modern. We had a delicious coffee each and enjoyed the view of the Suwon Fortress from the rooftop while soaking up the afternoon March sun. We were also able to plan our route along the fortress while enjoying our coffee.

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Jung Jiyoung Coffee Roasters

Follow me on Instagram to see more (edited) photos and story updates. I would also love to hear your Korean cafe recommendations, I am always on the lookout for new places to go but they usually just stay saved in my phone for several months before I get there. Wishing you a happy and healthy week ahead!

 

A day of my life in South Korea

Good morning! If you’re new here, welcome to my blog. My name is Johanna and I make blog posts and youtube videos about my life in South Korea! Lately, I have been making the most out of having a lovely new home to live in.  I have been more or less stuck here since the outbreak of coronavirus here in Korea. I am a complete homebody though, so I am not complaining about having to keep indoors! Here are some images of said homebody action, followed by a YouTube video I published last week.

If you are in Korea, feeling a little bit of cabin fever, please don’t forget to get out of the house for fresh air. There are plenty of places to explore that don’t involve being surrounded by lots of people. Parks, hiking trails, rivers and playgrounds are all very quiet at this time, make the most of it! Alternatively, you could take up a new hobby like I did last year. I decided to learn how to embroider and I have really been loving it. I bought a “starter kit” from Amazon last year, check it out!

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For my pattern, I used a beautiful book by Yumiko Higuchi called ‘Embroidered Botanicals’

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Eating beef BBQ at home. For some reason, home-cooked BBQ tastes so much better than BBQ in a restaurant. A controversial opinion I’m sure.

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A rainy day in “quarantine”

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I’ve had so much spare time to do annoying household jobs like cleaning the fridge!

Healthy Banana Pancake Recipe

Not sure what to do with your old bananas when your only cooking appliance is an electric stove? Make delicious banana pancakes that have 4 ingredients! Okay, 5 if you include the butter/oil to cook them in!

I make these pancakes all the time as a way to satisfy my cake cravings, in a slightly ~healthy way. The only sweetener I use is honey and the bulk of the mixture is banana. I usually make these without a recipe and just add more/less of what I need depending on how I feel (and how hungry I am). Keep reading for the recipe!

Ingredients:

1 x Banana (on the mushier, sadder side)

1 x egg, whisked

Tiny bit of flour

Honey, for sweetness

Makes: 2 Medium sized pancakes

Add more bananas to make more pancakes!

Mush bananas in a bowl, add egg, mix. Add in flour and honey and you’re good to go! It’s really that easy so I don’t know why we’re here!

Here’s a GIF I made to show you each step… because I’m a nerd!

Working at an English Winter Camp in South Korea

2020 started on a productive note for Jo So Ko because she was out in the middle of nowhere, teaching English to primary school students. Okay, I can’t continue with the third person tense because it will get confusing. I just spent over 3 weeks working at my first ever English camp and had such a great experience.

I had heard through the teaching-English-in-Korea-grapevine that these camps are rather difficult. Which made me want to do it even more! Woo, hard work! While it was difficult in terms of workload, it wasn’t any more difficult than a normal full-time English teaching job in Korea. If you can manage your time and you like teaching, it won’t be too challenging.

The teachers were so kind, the Korean staff were amazing and hardworking and everything ran like a well-oiled machine.

Any teaching job in Korea comes with an expectation that teachers will complete their books, send their reports in on time and not cause any trouble with coworkers. Camps are no exception, so I guess if you’re not familiar with these expectations, an intense camp might be difficult.

If you’re considering giving either a winter or summer camp a go in your holiday time, it’s definitely a great experience. If you have any questions about teaching ESL in Korea, let me know! I am more than happy to help you. Good luck.

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Did I mention that the food was amazing? I saved a lot of money from these delicious meals!