Apgujeong’s Elite Keeping Korean Architects in Business

Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.

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As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.

However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.

City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.

An Afternoon Well Spent in Gangnam, South Korea

I had another social day today, this time we were in Gangnam. We started our adventure in a Vietnamese restaurant called ‘Tam Tam’, which had queues of people waiting to be seated. We enjoyed our soupy pho noodles up at a really high table – the waiter literally had to push our chairs in for us because the seats were so high! The food was delish, but we had to be very careful after eating not to roll our ankles whilst trying to come back down to earth. You can see in this pic, the chairs are at the waiter’s hipbone!

Our teacher fashioned some makeshift chopstick holders out of napkins! So gorgeous!

This is a hill that my friend kindly escorted me down. It was so steep and I was in heeled boots, not a great combo!!


After lunch, we moved onto a cafe nearby! Two of my friends had flavourless tea and had to send them back. I don’t remember the name of the cafe so I can’t tell you. Despite their drinks being a disappointment, we sat here for hours and had a good quality chat. The cafes in Gangnam are so cosy in the wintertime. You can sit there for hours without being guilted into leaving or buying another drink.

How To:

If you’re wanting to explore the cafes and restaurants in Gangnam, go to Gangnam station on line 2, take exit 11, kep walking straight and head right up the small alleyways! There are an endless range of food and shopping options!