Hello world, welcome to this important essay titled ‘Never not gonna Naver’. I actually just made that up and it kind of almost doesn’t make any sense. I’m currently getting my sweat on at the gym and thought ‘hmmm…perhaps I should write an important blog post about the positive correlation between a Korean cafe’s Naver presence and its interior design/aesthetic value’. The person who sweat all over this germ-infested bike before me really gave me that extra push of inspiration that I needed tonight.
Let me set the scene for you: it’s 8am, you’ve just awoken from a night of soju drinking in a new place and you realise that you’ve overpayed on your hotel based on the kink the $10 sandbox pilow has left in your neck. You’re disoriented, dehydrated and in desperate need of caffeine. Alas, the last thing you need is one of Korea’s chain coffee stores to so much as toy with the idea of trying cure your current discombobulated state. No no no. You need a real cafe. With real chairs. With a unique cafe concept. That’s what you need.
This is where the Naver part comes in (thank you for bearing with me on this strange journey, my bike has just ticked over the 15 minute mark and I have useless essay ideas aplenty right now). Naver, for you monolingual troglodytes out there, is Koreans answer to Google. Why did Korea need an answer to a question nobody else dare ask? Homogeneity. That’s why. (Naver have a search engine, a maps service, a WebToon website, they own ‘Line’ which is a messaging platform more commonly used in Japan as well as ‘Snow’ which is a popular camera app here in Korea (along with many other services)).
Anyway… so, my husband and I both embarked on the 30-second long task to try and find a cafe to schlep ourselves to. We searched ‘cafe’ in Korean and both decided that the best place for us to go was one with a beautiful range of pastries and bread. Not 20 minutes later were we ready and out the door, without a shadow of doubt blocking our decision’s limelight. Despite having to drive 20 minutes to the cafe, our 30 second decision did not alter along the way.
How beautiful your cafe is and the presentation of your food and coffee is the difference between someone making a 30 second decision to visit your cafe and somebody scrolling right past, without considering your cafe as a worthy contender for their business.
Well, that was an overly complicated way of explaining something quite simple. All you need to do to figure this trend out is to search the hashtag ‘카페스크그렘’ (cafestagram) on Instagram and see for your own eyeballs just how serious this cafe interior trend is among Koreans!
Here are some images of the aforementioned cafe and, really, the protagonist of this essay. It is located in Jeju Island and I have, contrary to the objective of this entire post, not linked it’s Naver details. Here is the Instagram page.
Happy cafe hopping, friends! Does anyone else sweat between their forearms and biceps when writing compelling phone essays while exercising? Food for thought xx
Öpuff x Pizplz, 오퍼프 x 피플
Jeju Island, South Korea
Hello internet, it’s Jo So Ko here, your friendly neighbourhood Korea travel blogger, ready to give you all of the scoops on travel in Korea. Not really. I actually always leave it up to my husband to organise things when we travel. I’m just happy to walk around a new place, take photos and eat yummy food.
We recently travelled over an actual sea to go to Jeju Island! It was crazy to fly over an ocean, during these strange and uncertain times. In this post, I wanted to highlight one of the spots we went to on our trip which was the Osulloc Tea Museum!
Osulloc is a big tea company in South Korea owned by the Amore Pacific group, who have a monopoly on the health and beauty industry in Korea. You might have heard of some of their previous Kbeauty films such as Innisfree, Etude House, Laneige and Primera.
The tea museum in Jeju consists of a large building with some tea history and a tea store, as well as the famous Osulloc Cafe. There are two cafes outside, one of which houses an Innisfree store. There are a lot of other things that I could tell you about if I was a better travel blog. Outside is the main star of the show: the beautiful green tea fields. You can frolic about and pretend to be a green tea farmer, but in reality, there are so many bugs that it’s not as pleasant as it sounds. Just look at the pictures, I’m no good with words these days.
The museum is open from 9am – 7pm every day and has no entry fee